The Museum of Innovation will be installed in Barra Funda, São Paulo, on the site of the former Companhia Lithografica Ypiranga, Brazil's first printing and publishing house. The project integrates with the cultural space of the Latin America Memorial, eliminating the need for additional parking. Located near Palmeiras station, the museum will have easy access to the metropolitan region. Neighboring educational institutions, such as Uninove, Senai, and Senac, will be incorporated into the museum's creative practices. The choice of location reflects the transformation of the neighborhood, which has evolved from an industrial hub to a cultural and residential center, providing an environment conducive to innovation and experimentation.

The concept of the Museum of Innovation is based on the idea of hyperlinks, translated into an architectural structure that visually and physically connects different environments, such as studios, coworking spaces, research areas, and exhibition spaces. This network of connections aims to foster innovation through the interaction between artistic and technological knowledge. The preservation of the old factory's facade pays homage to the graphic/editorial industry, symbolizing the constant reinvention and innovation of the sector. The project seeks to transform the concept of linear production into a model of interconnected hypertexts, reflecting the evolution of the industry and its adaptation to the digital era.